About
Color science meets
artificial intelligence
DeluxeFX is a London-based creative technology company. We build professional photo and video editing tools powered by novel AI models and precise color science.
What we believe
Most mobile editing apps treat color as an afterthought. Filters are just overlays. Adjustments clip and band. The pipeline is wrong from the start.
We took a different approach. DeluxeFX processes everything in 10-bit precision with P3 wide gamut from input to output. Every filter runs on the GPU through Apple's Metal framework. The result is color accuracy that rivals desktop software, on your phone.
Where we're going
We're building novel AI models designed specifically for creative workflows. Not generic filters. Not one-tap magic. Intelligence that understands light, color, and the intent behind your edit.
The future of editing is a conversation between the creator and the tool. We're building that tool in London, and we're just getting started.
Founded on the App Store
Based in England
End-to-end color pipeline
Novel models in development
How we build
Correct color science
P3 wide gamut, 10-bit precision, GPU-native rendering through Metal. We don't approximate color. We get it right.
AI-native workflows
We're training custom models that understand light, depth, and creative intent. Not generic filters. Intelligence that sees what's in your frame and knows what to do with it.
Scene understanding
We're developing models that perceive depth, surfaces, and materials in every frame. This will unlock things nobody else can do on mobile. Relighting, spatial awareness, physically accurate effects.
Your creative fingerprint
We're building models that learn your personal editing style. Feed it your best work, and it extracts your color DNA. The app adapts to you, not the other way around.
On-device intelligence
Every model is optimized for Apple's Neural Engine. Real-time preview at 60fps, full quality on export. Your footage never leaves your device unless you want it to.
Wearable-first thinking
From Ray-Ban Meta glasses to whatever comes next, our pipeline is built to handle wearable capture with the precision it deserves.
Try it yourself
Download DeluxeFX and see what a proper color pipeline feels like.
Free Download on the App Store